Background
Our work with the UK's premier provider of structural warranties
ABC+ Warranty is the UK’s premier provider of structural warranties for residential and commercial properties. They offer comprehensive coverage options including the ABC+ 10 and 12 Year Structural Warranty and a 6 Year Professional Consultants Certificate. At REMM, we partnered with ABC+ Warranty to enhance their brand presence and solidify their reputation in the industry through targeted Public Relations (PR) and Social Media strategies.
The Brief
ABC+ Warranty approached REMM with a clear objective
To increase their visibility and establish thought leadership in the built environment sector. They needed a PR strategy that would not only position them as industry leaders but also manage their press communications effectively. Additionally, they sought to boost their brand awareness across social media platforms, focusing on LinkedIn and Facebook, to highlight their extensive range of services and engage with a broader audience.
Our Approach
Public Relations
Our PR strategy for ABC+ Warranty was designed to focus on thought leadership and leverage opportunities within the built environment sector. As part of our comprehensive approach, we operated the press office for ABC+ Warranty, managing urgent issues and crafting timely responses. This included everything from creating full press releases to developing a strategic long-term PR plan. Through our efforts, we secured key media placements in notable publications significantly enhancing ABC+ Warranty’s media presence and industry credibility.
Our Approach
Social Media
For social media, we implemented a full organic strategy aimed at raising brand awareness and highlighting the diverse services offered by ABC+ Warranty. Our focus was primarily on LinkedIn and Facebook, where we achieved remarkable growth in engagement and visibility.
Linkedin:
Impressions increased from 3,676 to 7,554 (+105%)
Post clicks rose from 256 to 768 (+200%)
Followers grew from 17 to 58 (+241%)
Facebook:
Followers increased from 20 to 53 (+165%)
Impressions surged from 3,614 to 7,157 (+98%)
Linkedin:
Impressions increased from 3,676 to 7,554 (+105%)
Post clicks rose from 256 to 768 (+200%)
Followers grew from 17 to 58 (+241%)
Facebook:
Followers increased from 20 to 53 (+165%)
Impressions surged from 3,614 to 7,157 (+98%)
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